I was watching television last night and a Target commercial popped up on screen. The notion behind this commercial was “time thieves.” Now, in college, I did a lot of analysis on commercials and other various forms of media (Communication Studies was my major). I loved doing this because if you haven’t noticed so far, there is a lot of subliminal information inside commercials! Television shows and made-for-TV drama episodes, okay, that we get. But a commercial? Seriously? Oh yeah, baby. They are cocked and fully loaded.
So I sat there, mindlessly watching this commercial when suddenly I thought, “wait, ‘time thieves’ and you’re showing a dad holding a baby? Oh this is good stuff.” So I quickly grabbed a pen and pad of paper to jot down a few things floating through my head, wanting to save them for the next time I found myself alone and with my thoughts. Have you ever considered the notion of a “time thief?” I know I am putting way too much thought into this, but it was brilliant from an advertising standpoint. Especially for Target Corporation. The sophisticated version of Wal-Mart in America has clenched the store’s proverbial campaign slogan in less than 90 seconds. What better way to attract customers than to tell them that no matter what their “time thief” is in life, Target has a way to get you in and out of the door with all you need to survive the day! Damn…I really need to get out more. I think Thomas the Train is rotting my brain.
Now my mind is rolling, and I start typing about thieves and such, the wheels continue to churn. And I think about how my day has progressed, the events that came into play with my actions. Here is a little snip-it.
Let me explain how this particular evening started. On this day, I had a parent/teacher conference with my daughter’s teacher. During the conference, the teacher was telling my husband and I about how well our daughter was doing in school, and how her grades, attitude and personal ambition were spot on for the kid’s age. So leaving that meeting I am feeling great about being the mother I am. Like I have just conquered a huge obstacle in life. I AM the mother of this child whose teacher thinks she is perfection in a box. And then I come home. I come home to a tired, hungry girl who is miffed that I didn’t bring her white rice from her favorite Asian restaurant (white rice, I mind you). So after yet another huge meltdown with my daughter I find myself yearning to just hug her and ask her why we do this all the time. I sit her down and look her straight in the eye and ask her these questions, yet this 6-year-old child is trying hard not to laugh?!? I am thinking to myself, Sweet Jesus, am I missing something here? Why am I the one upset and this child, whom five minutes ago was crying and carrying on about how awful I am and how horrible I am as a mother, is trying her damndest not to laugh at me!
The world exploded in ten minutes, like a bad horror movie, and Godzilla or JAWS didn’t even make the cut. What the hell?
Is it just me, or does anyone else on this Earth find it extremely ironic that when life seems to crap out on us, we find ourselves in a tizzy at home. One thing can go wrong during my day and the feelings or emotions I have from that moment rear their ugly head at the most inopportune time. A fight with my daughter, and I just want to literally curl up in a ball with a glass of wine and disappear from the world. These, ladies and gentlemen, are my “time thieves.” Being a mother, it is so hard. I never knew or understood the mental challenge this job was going to pose on me. The ups and downs are draining. I am a parent, full-force and in the raw. My soul is bared when it comes to my children. They are such a part of me, in more ways than just the physical. Yes, I carried them for 9 months, birthed them, have watched them grow. And yet, they are such a connection to me, a deep part of who I am as a person. I look at them and worry about their health, hope for their happiness, fear for their future and love them with all my heart—all the emotions that makes a person breathe each day. I feel these feeling through my children, both the positive and the negative aspects of this “being” called a “mother.”
Are my kids “time thieves?” Hardly not. I just let the attitudes and emotions take away from the environment they inhabit.
Recently I read a great quote by Flannery O’Connor, which stated, “The first product of self-knowledge is humility.” I love this quote because it speaks to me on so many levels. Like the Target commercial, I can see where our self –knowledge can be a time thief because we often lack the humility to really ask ourselves what bothers us? What are the triggers that cause the crap to go on in our lives? Okay, okay, so maybe this is a bit deep for a Target commercial, but do you see where I am trying to make a connection here? We all have “time thieves” in our lives. They may be the grumpy guy next to you in the grocery store, or a child’s outrageous bad mood over not getting white rice. Perhaps it is a fight with your parent or spouse, or even idle gossip about everything and nothing. The point is they are time thieves. They are the things stealing away our ability to gather all the good stuff in our Target carts to get us through the day. Someone on Target’s advertising team hit a goal with this latest TV spot, and Don Draper didn’t even have a say in the ordeal.
Time, something we all have, and yet, seem to all lack enough of in life. So maybe I should start keeping more things on the shelf when I stroll through Target and start being more selective about what I decide to put in my own “cart?”
To wrap up my late-night typing binge, a quote I have on my fridge to help me remember what the day really needs to behold:
“Kiss your life. Accept it, just as it is. Today. Now. So that those moments of happiness you’re waiting for don’t pass you by.”
Of course while I write, I like to have a glass of wine next to me. It just helps me think and sort my ideas and inspirations. And I have to tell you about a new treasure I had this time around. A great Napa Valley Family, the Wagner Family, has produced some of this region’s most splendid cabernets. Caymus wines, and a slew of other red blends and superb whites, encompass the family’s wine empire. So to celebrate 40 years of the Caymus label, the family produced a special anniversary bottle. The 2012 Napa Valley cabernet anniversary edition has been released and let me tell you, it is awesome.
I found this wine, thanks to a good friend of mine, at our local grocery store. I love Caymus because they have always held up on taste, balance and ability to cellar for decades time and time again. This special edition wine bares the same resemblance as its sister bottles. When I opened up the wine and first tasted it, the wine itself was tight and complex. I tasted typical cabernet flavors of currant and blackberry, with hints of oak and even a hint of dark cherry. But as the wine sat and really opened up over the next hour or two, the flavors mellowed and smoothed. I think this bottle will cellar great, or you can drink it now if you find yourself purchasing a bottle. Just remember to decant and let it sit open for an hour to truly appreciate its splendor. For $70 a bottle, you can’t beat the chance to taste a great bottle from the Wagner family without completely breaking the bank.
Until next time, cheers!